Where Neuroscience Meets Leadership.
Shaping the future of management education through the science of the human mind, across two decades at the intersection of technology, business, and behavior.
Before she stepped into a lecture hall, Dr. Minakshi Tyagi was writing code.
A Computer Science engineer at heart, her career began in the world of software. Ambition then took her to the boardrooms of New York City, where she navigated international corporate strategy firsthand. That rare combination of engineering precision, global corporate exposure, and deep academic inquiry now defines her approach to management education.
As Dean (Academics) and Director of Corporate Relations & Admissions at Pune Business School, she bridges the gap that most institutions cannot: the one between what the classroom teaches and what the boardroom demands. Her last decade has been deeply immersed in consumer psychology, behavioral science, and applied neuroscience, translating brain science into practical tools for marketers, leaders, and students.
Two books. One mission: making brain science usable.
How Neuroscience Shapes What We Buy
Drawing on decades of research and real-world application, this book decodes why consumers choose what they choose, moving beyond demographics and surveys to examine the neural patterns that drive purchasing behavior. Accessible to practitioners, essential for marketers.
New AGE Marketing
One of the early authoritative Indian voices on sustainable marketing strategy. This work established a framework for understanding environmental consciousness as a core market driver, years before ESG became mainstream vocabulary in Indian business.
A selection of flagship initiatives from 2024 to 2026.
PBS's flagship national agri-business summit with 700+ students from 35+ agriculture universities and colleges across Maharashtra. Launched the AgriWise Magazine 2nd Edition. A defining moment in industry-academia convergence for agri-business.
Hosted at PBS. Theme: "Collaborative Excellence in Management Education: Bridging Academia and Industry" aligned with Viksit Bharat @2047. Brought together leading management educators, industry leaders, and policy voices.
Designed and hosted PBS's grand recognition evening celebrating breakthrough HR practices across corporate India. Attended by trustees, senior industry leaders, and faculty, as a high-visibility platform for human capital excellence.
Shared her full journey from software engineer to international corporate to Dean on stage at one of Pune's most prestigious women's recognition ceremonies. A powerful narrative on resilience, ambition, and purpose-led leadership.
Serving on the board of India's premier CXO network, leading the Education vertical for West India. A strategic role at the highest level of industry-academia convergence, shaping how education and corporate leadership intersect.
Every topic traces back to a single question: how do people think, decide, and lead?
Decoding consumer behavior through brain science, from attention and memory encoding to purchase decisions and brand loyalty.
How cognitive biases, mental shortcuts, and emotional triggers shape organizational decisions, team dynamics, and market outcomes.
Building adaptive leaders for a VUCA world, drawing on positive psychology, neuroplasticity, and two decades of corporate and academic practice.
Designing curricula and institutional partnerships that make business education immediately relevant, future-ready, and industry-connected.
Strategic frameworks for brands navigating ESG, conscious consumerism, and environmental accountability in an era of purpose-driven commerce.
Thought leadership on India's academic transformation, shaping management education to serve a developed, self-reliant, and globally competitive India.
Peer-reviewed research at the intersection of management, neuroscience, and sustainability.
Examining how neural underpinnings of decision-making manifest differently in high-growth emerging economies, with implications for global brand strategy.
View Publication →A mixed-methods study on the cognitive and emotional drivers behind sustainable purchasing decisions in Tier-1 Indian cities, bridging behavioral science and green marketing.
View Publication →A contributed chapter examining the intersection of environmental degradation, behavioral response, and the role of business education in building climate-aware leaders.
View on ResearchGate →Advanced certification in applied positive psychiatry, directly informing her leadership development work, neuroplasticity-based resilience frameworks, and organizational wellbeing programs.
Exploring the neuroscientific correlates of brand attachment and loyalty, from emotional memory formation to habitual behavior, with actionable implications for CRM strategy.
View Publication →Presented at the AIMS Regional Conference. A research-backed framework for redesigning management curricula to close the gap between classroom learning and boardroom realities.
View Paper →From national summits and award ceremonies to corporate masterclasses and student events.
Whether you're looking for a keynote speaker, a research collaborator, or a strategic advisor, the calendar is open for the right conversations.
Available for corporate conferences, academic summits, leadership programs, and media engagements.
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